10yue21ri，di14jiezhongguoshouquanzhan（china licensing expo）zaishanghaixinguojibolanzhongxinjuxing。benjiezhanhuixiyinleguoneiwaicanzhanipchaoguo1800xiang，qizhongyouguojiawenwujuzhidaohezhichidezhongguowenboshouquanzhanquliangdianfencheng，gugongbowuyuanxiezijinchengjiancheng600nianjinianbiwenchuangchanpinliangxiang，shibenjiezhanhuiburongcuoguodeyidaoguochaofengjingxian。

　　zoujingugongbowuyuanzhanqu，lvxianyingruyanliandejiushizijinchengjiancheng600nianjinyinjinianbiwenchuangxiliechanpin。“gugongruishi”taozhuangjiang“gugongtongshi”yanyidedouqushizu，huoweixiao、huoaojiao、huorenzhen，yuyi“ruishoushouhu，xinxiang‘shi’cheng”；“qicaidiaojin”chapingguxiangguse，dianyaxiulidecixiufenggeyuhuaerbusudesecaixiaoguotuxianchuzhongjian3meijinianbidejingmei；“fanghuntianyibaijian（yinbiban）”yiqingkangxiyindujinhuntianyiweichuangyilaiyuan，zhiganshizu，zhangxianchuzunguihekexuedepinwei；“zijinhemei”taozhuang，haiyuanzhonghedianchangjing，yingzaononghoudegugongwenhuaqixi。

　　zijinchengjiancheng600nianjinyinjinianbiwenchuangchanpinxilieyou2020nianzhongguorenminyinxingfaxingdezijinchengjiancheng600nianjinyinjinianbizuhedapei，chuangyijiehebutonggugongwenhuayuansuercheng。quanxiliechanpinyizijinchengjianzhu、ruishou、zangpinweizhuti，rangrenmenduizijinchengyunzangdedelishiwenhuayougengshenkedelijie。

　　zhanfangwenboyishuguangcai?，bowuguanipshouquanhewenchuangkaifayinglaixinjiyu

　　clezhongguoshouquanzhanshizhongguoshangwubupizhundeweiyiyi“zhongguo”zitoumingmingdeshouquanzhan，xianyichengweiyazhouguimozuida、ippinleizuiqiquan、beishouquanzhuanyeguanzhongfugaimianzuiguangdezhuanyeshouquanmaoyizhanhui。zi2017nianclezhongguoshouquanzhankaishezhongguowenboshouquanzhanquyilai，bowuguanjiushizhongguoshouquanzhandetesezhiyi。youxiudeguoneiwaiwenboleiyishuipbuduanruzhuzhanhui，bowuguanipshouquanhewenchuangkaifayeyinglaihuangjinfazhanqi。

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　　zijinchengjiancheng600nianqiji，shengengchuantongwenhuajiazhi

　　2020nian8yue3ri，zhongguorenminyinxingzhengshifaxingzijinchengjiancheng600nianjinyinjinianbiyitao，junweizhonghuarenmingongheguofadinghuobi。jinianbizhengmiantuanjunweizhonghuarenmingongheguoguohui，bingkanguoming、nianhao。beimiantuanjunweizijinchengxiangguanhuamian，junkan“zijinchengjiancheng600nian”ziyangjimiane。

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　　2020nianshizijinchengjiancheng600nian，beijinggugongwenhuafuwuzhongxinchupinzijinchengjiancheng600nianjinyinjinianbiwenchuangchanpin，rangjinianbihewenchuangchanpinchengweiyigezaiti，tuidongzhonghuayouxiuchuantongwenhuadechuanchengjichuangxinfazhan，zaigengdafanweineichuanbozijinchengdewenhuadiyunheneihan。

　　bainianguochaoxinhuoli，dazaoshenghuomeixuejia

　　zijinchengjiancheng600nianjinyinjinianbiwenchuangchanpin，zaizhuzhongzangpinwenhuaxinxi、chuangyisheji、zhizaohegongyingliandejichushang，gengjiazhuzhongyingheriyibianhuadedazhongshenghuofangshi，rangchanpinjuyoulishixing、yishuxing、zhishixing、shiyongxing、quweixing、huanbaoxing。

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　　guijinshuwenhuachuangyileichanpinyizhiyilaidoushijinyiwenhuadefazhanhexin，weici，gongsichenglileyizhiqiangdadezishenshejishituandui，yongyouguoneiyishudashiheshejidashihezuoziyuan，bingqiejijiyugaoxiaodeyouzhiziyuanjinxinghezuo，tongshihaiyongyouguojiajitiyusaishitexujingyingzizhi，zaiguoqudeshiyunianfazhanlichengzhongchenggongtuichulegeleiipshouquanhezuochanpin。muqian，jinyiwenhuayichenggonghuodehangzhou2022niandi19jieyayunhuiguijinshuleitexushengchanshangjitexulingshoushangzizhibingfuzeyazuweisannianneitexushangpindeyanfasheji、shengchanjixiaoshou。

　　weilai，jinyiwenhuayejiangyituodiqudewenhua、lvyouziyuan，kaifaxiliejuyoudiqutesedewenchuangchanpin，shengengzhongguochuantongwenhua，tuidongguoneiwenchuangchanpinchuangxinfazhan，bingshizhongzhanzaixiaofeizhedelichang，jiangchanpinhefuwuzhiliangfangzaishouwei，yongjiangxinwennuanrenxin，yiwenhuafengfuneihan，dazaojuyouwenhuajingsuiyoushishangqianweidehuangjinzhubaoyoupin，weixiaofeizhedailaibieyangdewenchuanghuangjinzhubaotiyan，rangguijinshuyishupinhehuangjinzhubaoshipinzhenzhengtiejinwenhua，tiejinshenghuo。